Primont Experience Centre

Elevating the presentation centre into a hospitality-inspired experience.

Modern bathroom fixture display with freestanding tub, sample drawers, and geometric pendant lights at the Primont Experience Centre décor studio

The Primont Experience Centre (Primont XC) was designed to set a benchmark for the presentation centre experience.

It blends edgy, sleek design with modern sophistication. We worked closely with the Primont team to design a space that combines form and function; curated to enhance the buyer’s experience and reinforce the Primont brand.

description

Presentation lounge at Primont XC featuring a large digital media wall, sectional seating, and glass-walled meeting rooms

The décor & presentation centre was designed with a polished, monochromatic palette and rich materiality to create a visually compelling and highly functional environment.

Modern lounge seating with fireplace and SXSW media wall at the Primont XC presentation centre

We integrated statement lighting, premium millwork and state-of-the-art digital installations for the contemporary home buying experience.

Open-concept kitchen and lounge area at the Primont XC featuring a marble island, curated media walls, and contemporary seating

The presentation centre allows multiple projects to be easily displayed at once. Still with soaring ceilings and concrete floors, the softer feel of the decor side is articulated with warm blonde woods, matte finishes, and curvaceous light fixtures.

Décor selection area featuring a central sample table, open shelving, blonde woods, curved lighting, and curated finish displays for homebuyers

The décor side offers an open, well-lit space with floor-to-ceiling windows at both the front and back to allow for plenty of natural light.

Presentation gallery at Primont XC featuring digital display walls, contemporary seating, and floor-to-ceiling windows for natural light

Contemporary kitchen and lounge area at the Primont Experience Centre featuring a media wall, marble island, and modern lounge seating

Open-concept kitchen and lounge area at the Primont XC featuring a marble island, curated media walls, and contemporary seating

Cabinet door sample wall and freestanding tub display in the décor studio at Primont XC with curated presentation screens in the background

Modern kitchen vignette at Primont XC featuring white shaker cabinetry, stone island with bar stools, and geometric backsplash

powder room

reception area

Finally, the main connector space between these two functional areas is the luxury kitchen and lounge area.

Commercial-grade kitchen and bar area at Primont XC with marble hood, gas range, integrated appliances, and curved seating counter

Equipped with a commercial hood and gas range, integrated fridge and freezer, sink, dishwasher, storage, and bar, the kitchen is fully designed for on-site food preparation.

This allows Primont to host gatherings for staff, buyers, brokers, and team members all under one roof.

Side view of commercial gas range and black marble hood at Primont XC with custom cabinetry and integrated appliances

Integrated fridge and freezer with white countertop and sink and mirror

The newly upgraded front facade had a striking facelift with impressive street presence. The open concept layouts invite movement and interaction between spaces, encouraging engagement while maintaining a sense of design continuity; whilst also having the capability of becoming two distinct spaces.

Primont XC exterior

This décor & presentation centre was designed for impact, offering a hospitality-inspired experience that speaks to today’s buyers.

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Project Details

Designers: Jane Lockhart, Christine Toptchi, Stephanie Regalado, Jennifer Leslie
Builder: Primont Homes
Millwork: Estate Interiors
Countertops: Dekton, Cosentino, Caesarstone
Photography: Arnal Photography


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