Product Consulting

Branding and Colour

Colour can help establish and enhance a brand’s market presence. Corporate and product research has demonstrated that when an initial product launch fails to produce significant sales, the product is re-coloured, rather than re-styled. The right colour for a product can have long reaching and positive effects in its category.

We partner with leading corporations who specialize in lifestyle and home décor. We provide colour and branding advice to those who value enhanced brand recognition through targeted colour selections for their products.

Colour Image

Colour provides important sensory interaction a consumer has with a product. To overlook specific colour details is to overlook a major element of good design. We use the term colour image. It describes the feel and interpretation a product is given based on a number of common colour factors shared by consumers of a brand. The wrong colour can negatively affect the colour image, brand and potential sales.

“To overlook specific colour details, is to overlook a major element of good design.”

Corporate and Residential Colour Consulting

Whether it’s paint, a fabric, furniture or art, we can help you choose the right colours for home or business, inside and out. From products to surfaces, the right colour is a reflection of you and the environment you choose to be in. Let us help you identify the best colours for you.


GE Appliances logo

Benjamin Moore logo

Rubbermaid logo

Hanson logo

Kylemore logo

Korson Furniture logo

25 years of inspiring design by Jane Lockhart Design

Hire us for your next design project.