Our goal was to create a modern and captivating showroom space for Canadel to better tell their brand story and host gatherings for potential customers.
Canadel furniture in Quebec required a showroom intended for retailers to preview new lines, colours and the full scale of the Canadel furniture brand. Designers and specifiers use this space to show product to potential clients and to clarify colour and details.
The existing showroom space was transformed from a dated and dark series of rooms to a large, open space with new lighting, furniture vignettes as well as displays of unique colours and hardware specifically offered by Canadel.
The company’s brand and “voice” is featured throughout the space. By significantly increasing the visual appeal, a new and modern design narrative has been created for Canadel as they continue to build and modernize their brand.